Social Media Intern
Purpose of Position:
The Social Media Intern at Ronald McDonald House Maine will support the Development Team with implementing our communications calendar, creating engaging content, creating an organizational system for photo sharing across locations, and ensuring consistent brand messaging across all platforms. The role aims to promote the organization’s visibility and engage key audiences, including the general public, guest families, volunteers, donors, and board members, while ensuring brand compliance with Ronald McDonald House Global guidelines.

Responsibilities:
The intern will be supervised by the Marketing & Communications Manager and will work on a range of projects, with flexibility to focus on areas of interest. Responsibilities include, but are not limited to:

• Content Creation & Management:
  • Develop and design 4-5 engaging permanent posts (graphics, videos, or photography) per week, crafted for each social media platform (Facebook, Instagram, LinkedIn)
  • Write compelling captions and copy aligned with Ronald McDonald House’s voice and mission
  • Follow trends and algorithms to ensure best practices of messaging
  • Develop and implement strategies to grow social media presence
• Calendar Execution:
  • Align posts with current annual communications calendar
  • Brainstorm ideas for additional content
• Analytics & Reporting:
  • Track engagement metrics and provide insights to improve performance on a monthly/quarterly basis.
• Brand Consistency:
  • Ensure all content adheres to Ronald McDonald House brand guidelines and tone
• Photo & Media Content Collection:
  • Align schedule to be able to capture events happening in the House programs
  • Create a system for staff across locations to be able to share high-quality pictures and videos
• Event Social Media:
  • Assist with social media at Ronald McDonald House Maine signature events and at community fundraisers

Commitment:
The internship runs from September 1 to December 14, with potential extension through the spring semester by mutual agreement. This role requires a commitment of 10 hours/week of in-person and remote work with a flexible schedule. The internship is primarily based at the Bangor Ronald McDonald House (654 State Street, Bangor) with occasional travel to the Portland Ronald McDonald House and community events across the state.

Compensation

The intern will receive a $1,500 stipend and mileage reimbursement when attending events.

Qualifications:

• Professional demeanor and confidentiality: must be able to tactfully conduct oneself in dealing with families and volunteers
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office, Adobe Suite, social media platforms, photography, and videography
• Comfortable meeting new people and communicating with media organizations
• Be dependable and able to work with minimal supervision
• Be responsible, flexible, hard‐working, ethical, and committed to the mission of Ronald McDonald House Maine.
• Possess a high level of organizational skills and be detail-oriented.
• Possess an interest in a non-profit career, particularly marketing and fundraising
• Consent to a background check and have a current driver’s license and clean driving record
• Reliable transportation

To Apply:
Please submit your cover letter and resume before September 23, 2026, to:
Lauren Genenbacher, Marketing & Communication Manager
lgenenbacher@ronaldmcdonaldhousemaine.org